Case Study
How Rite Way Found $150M in Aged HVAC Equipment

Challenge: Incomplete HVAC Equipment Data Limited Revenue and Efficiency
Rite Way struggled with incomplete and inaccurate customer equipment records. HVAC service technicians were not consistently capturing critical equipment details during service calls, leading to missing or incorrect model and serial numbers.
As a result:
Warranty coverage was difficult to verify in the field
Technicians spent valuable time calling manufacturers for confirmation
Opportunities for proactive equipment replacement were often missed
In addition, while Rite Way was primarily focused on HVAC, the lack of reliable equipment data made it difficult to identify and grow revenue opportunities across other service departments.
Solution: Centralized Equipment Intelligence with Faraday
Faraday helped Rite Way standardize equipment data collection, unlock new revenue opportunities, and improve technician productivity across the organization.
"It just made a ton of sense for us. We needed a tool that helped easily collect that information from customers so we could provide them with the best options available. For the field personnel, collection is as simple as taking a picture of data plates and adding them to the form. Virtually no opportunity for an error."
Mike Auman
GM of Rite Way Tucson
Simplified Field Data Collection
With Faraday, service technicians capture accurate equipment data by simply photographing equipment data plates and uploading them directly from the field. This eliminates manual entry errors, ensures consistent data quality, and enables equipment tracking across HVAC and other departments.
Key benefits:
Faster, more accurate data collection
Reduced technician errors and rework
Expanded visibility into all installed equipment
Increased Revenue from Aged Equipment Identification
Faraday automatically tags aging HVAC equipment based on collected field data, making it easy for Rite Way to identify replacement opportunities and prioritize outbound marketing and sales outreach.
Using Faraday’s aged equipment intelligence, Rite Way has identified over $150 million in potential HVAC replacement revenue to date.
Automatic Warranty Registration and Verification
Newly installed equipment is automatically registered through Faraday, eliminating the need for manual warranty submissions. Technicians can also quickly confirm warranty status in the field, reducing delays and unnecessary manufacturer calls.
Results include:
Faster service visits
Fewer administrative tasks
Improved customer experience
Growth in Technician-Generated Leads
By connecting field data directly to sales and marketing workflows, Faraday enables technicians to surface high-value opportunities during service calls. This has led to a significant increase in technician-generated leads and higher conversion rates for replacement opportunities.